Global Leadership Summit

The objective: Teachers can enter to win a spot on the next EF Global Leadership Summit contest and bring up to two students to experience the life-changing magic of educational travel. This was one of EF Educational Tours Canada’s highest performing acquisition campaigns of 2021. In two weeks, the campaign generated 400+ submissions and almost 300 sales leads.

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Post #1 — Professional learning angle
Headline: Bring up to two of your students to Berlin for free
Primary text: Teachers, you could win the chance to attend EF’s 2023 Global Leadership Summit on sustainability in Berlin with up to two of your students. Expand your global educational network and help the next generation of students boost their leadership skills.
Description: Plus, experience life-changing professional learning and development.
CTA: Enter now

Post #2 — Contest angle
Headline: The world is what you make it
Primary text: Teachers, expand your global educational network and help the next generation of students boost their leadership skills. Enter our contest and you could win the chance to attend EF’s 2023 Global Leadership Summit on sustainability in Berlin with up to two of your students.
Description: Join us at EF’s 2023 Global Leadership Summit in Berlin
CTA: Enter now

Post #3 — Student angle
Hey students! We’re giving one teacher the chance to bring up to two students to our 2023 Global Leadership Summit on sustainability in Berlin. Broaden your horizons and gain leadership skills, like public speaking, design thinking, and more. Just refer your teacher to enter the contest! Link in bio.

Linkedin ads

Post #1
Headline: Explore sustainable living in Berlin
Primary text: Teachers! Enter our contest and you could win the chance to bring up to two students to our 2023 Global Leadership Summit on sustainability in Berlin.
Description: Enter our contest and you could win a spot on our Berlin Summit
CTA: Enter now

Post #2
Headline: Win a spot on our 2023 Global Leadership Summit in Berlin
Primary text: Contest alert! We’re giving one teacher the chance to bring up to two students to our 2023 Global Leadership Summit on sustainability in Berlin. Expand your global educational network and help the next generation of students boost their leadership skills.
Description: Plus, bring up to two students with you—for free
CTA: Enter now

Facebook Lead Form

Organic social CAROUSEL

Caption: We’re giving one teacher the opportunity to bring up to two students to our next Summit focusing on sustainability in Berlin. Practice your leadership skills like public speaking, design thinking, networking, and more. Refer your teacher for a chance to win!